Launching
Soon.
We're building Elaine the way we believe shapewear should have been built from the start — occasion-first, culturally mapped, and designed for the garments you already own.
Our first collection is in final development. Each piece has been engineered for specific fabrics and occasions: the Kanchipuram silk that drapes heavily, the Georgette that needs to flow, the all-day wedding that starts at ten and ends at midnight.
We're not rushing this. Quality takes time. Cultural precision takes care. And we'd rather launch right than launch fast.
What's Coming
Silk Blend Edit
Heavy drape · CeremonialHigh-compression support designed for heavy drape sarees — Kanchipuram, Banarasi, ceremonial silk. Built to anchor pleats and hold structure without adding bulk.
Seamless Edit
Lightweight · FittedInvisible coverage for lightweight fabrics and fitted silhouettes. Breathable, smooth, and engineered to disappear under chiffon, Georgette, and tissue sarees.
Cotton Edit
Everyday · Extended wearAll-day comfort for everyday wear and extended occasions. Softer compression, climate-aware fabric, designed for the heat and the hours.
Each edit will be available in occasion-specific styles: high-waist for sarees and lehengas, mid-waist for salwar and western wear, and full-coverage for formal events.
Follow Along
We're sharing the process as we build — fabric testing, fit refinement, and the decisions behind each piece.
Or, if you'd like to be notified when we launch: